Meet Elyse Andrews
During my decade-plus career in the publishing industry, I’ve honed my passion for storytelling, knack for engaging readers and eye for detail. I have a wealth of experience in both traditional and new media that has uniquely positioned me to combine the best of both worlds in my work. I’m a quick-study, having written about everything from hyper-local news to the financial industry during the height of the recession to online marketing best practices.
I use my energetic spirit to balance many projects on tight deadlines, quickly moving from one task to the next while staying highly organized. I bring my innate curiosity, journalistic mindset and experience with building community to every job.
I currently use these skills in my work as a freelance writer and communications consultant based in Somerville, Mass. As a freelance writer, I use my deep knowledge of the Boston area to craft engaging pieces for local blogs with niches like parenting and health and fitness. As a communications consultant, I use my background in online marketing and as a small business owner to write expertly on industry best practices and assist businesses in employing those practices to achieve success.
My work as a communications consultant was inspired by my previous project. In 2012, I started The Somerville Beat, a local online magazine, to cover the burgeoning creative, cultural scene in my city. I built it from the ground up by telling stories, building relationships and engaging with the community. In 2015, the Beat won Best Local Media in the Scout Somerville’s Scout’s Honored Awards.
Over the course of three years, I wrote more than 600 stories covering Somerville during this special time. At its height, the Somerville Beat received more than 10,000 unique visitors and 30,700 pageviews per month. Over the years it has amassed a large and growing social media following, including more than 3,100 Facebook fans, 5,600 Twitter followers and 1,800 Instagram followers.
In late 2014, I branched out into hosting in-person events with the Creative Somerville Series, which I co-curated with Mia Scharphie. The monthly talks highlighted local creative entrepreneurs, regularly drew more than 100 attendees and took place at Aeronaut Brewing Company in Somerville.
Through my work on the Beat, I became involved in Somerville Local First, a nonprofit that encourages an economy that is local, sustainable and fair, by serving on the Board of Directors. I joined the board in April 2013 and was the vice president from April 2014-June 2015. During my tenure, I planned and promoted major fundraising events, produced two Local’s Guide to Somerville booklets and helped oversee the organization’s finances, social media and operations.
After a wonderful three-year run, I decided to retire the Beat to focus on my new passion: helping other entrepreneurs and small business owners achieve success through high-quality communications.
Prior to starting the Somerville Beat, I worked at Cabot Heritage Corporation as the email marketing manager and editor of Cabot Wealth Advisory, a free, daily email newsletter used to provide valuable advice and gain new subscribers for the company’s paid publications. I was hired during the initial phases of the financial crises and worked at Cabot throughout the recession, getting a crash course in the global financial industry.
During my time at Cabot, I grew Cabot Wealth Advisory to more than 175,000 subscribers, managed the newsletter’s web presence and launched complementary social media accounts in the early days of that industry. I scheduled, planned and coordinated all of the content for the newsletter while managing five contributing writers, a stable of copywriters and contributing my own unique content. I created, managed, tracked and analyzed online marketing campaigns to improve future performance for both the free and paid publications.
During and immediately after college, I launched my career at some of the nation’s top newspapers. At top-25 newspaper Newsday on Long Island, I worked as a copy editor on the night news desk. A stickler for correct grammar, spelling and punctuation with a deep knowledge of newspaper style guidelines, I regularly edited a dozen stories per night. I was a regular recipient of the Newsday Editor’s Prize for outstanding headlines.
The summer before beginning work at Newsday, I was selected from a pool of more than 900 applicants to be one of 98 Dow Jones Newspaper Fund Copy Editing Interns nationwide. I spent the summer at The Olympian in Washington state editing stories, designing pages and working as the head copy editor on a rotating basis.
During college, I worked as an intern in the Life section at USA Today, which has long been one of the nation’s top newspapers by circulation. At the paper, I wrote more than a dozen stories on health, technology and education. My tenure at USA Today culminated in a freelance story on one of the paper’s All-USA Teachers after assisting a reporter with a long-term, data-driven reporting project.
I graduated from Syracuse University in 2006 with a dual degree in newspaper journalism from the S.I. Newhouse School of Communications and in political science from the Maxwell School. During college, I worked as the managing editor, copy editor and reporter at the school’s independent newspaper, The Daily Orange. I was the recipient of the Samuel V. Kennedy Award for Newspaper Editing, which is awarded to a Syracuse University graduating senior who has demonstrated newsroom leadership and the potential to make a difference in the field of newspapers.
I'm a Somerville homeowner and have resided in the city for more than eight years. I met my husband, Mike Swartz, one of the founders of Upstatement, while working at The Daily Orange, and we’ve collaborating ever since. My love of words and language began early: I said my first word at nine months, was often caught reading late into the night as a child and spent my college career editing a newspaper into the early morning hours. I'm a passionate home cook, lover of being active outdoors and having new experiences through travel, food and books. I was born in New Hampshire and divided my childhood between Upstate New York and Orlando, Florida.