When I announced I was retiring the Somerville Beat and launching a communications consulting business last summer, I had no idea what would happen. One unexpectedly great thing that occurred was getting a few clients right away from the relationships I'd built during the three-plus years that I ran the Beat.
I've been working with one client in particular for about six months and I'm so proud of what we've done in that time. I first met Rachel Estapa, the founder of More to Love, a couple of years ago when I wrote about her for the Beat. We hit it off at our first meeting and stayed in touch over the years. When I announced my new business plans, Rachel reached out to let me know that she was in the market for someone to help her grow her business through better communications. I've always admired and respected Rachel's work through More to Love, so it seemed like serendipity.
Recently much of the hard work we've done has really begun to pay off. When I first sat down with Rachel she told me her dream was to be on WCVB's Chronicle. I was on it a few years ago and knew the show was a fun and effective way to spread the word about your business. I'm so happy to say that on March 17 Rachel's dream came true! You can watch More to Love on Chronicle here (Rachel's segment starts at 3:00 minutes). More to Love has also been featured in Scout Somerville, on the Boston Magazine Health Blog, in The Somerville Times, in The Boston Globe and on Boston.com.
This media coverage has brought a new and growing group of people to Rachel's yoga classes and online community. We've got a few more articles and videos forthcoming, plus events and more big plans in store. I'm so excited about everything we've been able to to together so far and can't wait to see what the future holds.