Welcome to ElyseAndrews.com! I'm so glad you're here, and want to share what I'm doing and why with you.
I started The Somerville Beat, a local online magazine in 2012 to cover the burgeoning creative, cultural scene in my city. I built it from the ground up by telling stories, building relationships and engaging with the community. Through my work I began to see a need among small businesses and organizations for guidance with crafting their stories and spreading the word about what they were doing.
They knew how to bake the most delicious pastries, design the most innovative solutions and craft the most exquisite jewelry, but many didn't know how to share those skills with the world. Their websites were lacking photos, their social media accounts were dormant and they had no idea how to start a blog. Without these tools, they were unable to share their craft with the right audiences, limiting their reach and leaving money on the table.
That's where I come in.
What I Do
Help businesses, organizations and individuals craft their stories and strategies for sharing them to engage customers. This includes:
- Developing a website and media relations strategy
- Writing and editing website copy, media releases and media kits
- Creating and executing social media and blogging plans
- Online and offline networking
- Event planning, coordination and management
- Speaking to small or large groups
Who I Am
My passion for language started at nine months when I said my first word and it's only grown since. Long nights spent with a flashlight under the covers reading books as a kid turned into late nights at my college newspaper, where I honed my craft. Journalism allowed me to combine my love of language with my insatiable curiosity, providing a voice for those who weren't being listened to, but very much deserved to be heard.
I live in Somerville, Mass., with my husband Mike Swartz, founder and partner of Upstatement. We met at the aforementioned college newspaper and have been working together ever since, including on my biggest project to date, The Somerville Beat. I'm the Vice President of the Somerville Local First Board of Directors, co-curate the Creative Somerville Series and make meals for Community Cooks. I'm a passionate home cook, avid reader and believer in the curative powers of long walks in fresh air.